“Pizza, spaghetti, mandolino” is the most common stereotype of Italy abroad… but what about coffee?
Espresso coffee is the most widely consumed beverage in Italy after water. It is part of an indispensable daily ritual, linked to the culture, traditions, and habits. A true staple, now part of the national identity, for which Italians are recognized and appreciated around the world.
Let’s look in more detail at the consumption habits of Italians:
What?
Most Italians consume coffee (or coffee-based beverages) at least once a day. The most popular choices are:
- espresso (more than 90%)
- macchiato (hot or cold)
- moka
- cappuccino
- and many more.
In addition, blends and preferences change between northern and southern regions.
How much?
On average, Italians drink 4 cups a day.
Each Italian spends an average of 260 euros a year on coffee, considering consumption at home, at a café and at the office. On average, Italians drink more than 14 billion cups per year!
Where?
Generally, the places of consumption are two at home and two outside (at the café or office).
When?
Mainly three times a day: breakfast, mid-morning and after meals.
Did you know that Italians will give you the side eye if you order a cappuccino after 11 a.m.?
Why?
Italians drink coffee:
- for its daily energy boost
- for its taste
- out of habit
- because it is a moment of relaxation
- because it is a ritual
And remember, never insult coffee around Italians.